Targets set by Helmy · Performance live from Kibana · Prepaid categories only, so service numbers are a floor
As of 4 August 2026 Program window Aug to Sep 2026 Updated 06 Aug 2026, 09:00 Cairo
Partnerships
Marketing
CVM
Partnerships
Owner Farhha · Metric: paid new subscriptions (completed, PAY only)
Daily · today
2
of 10 total target · 21%
Behind · 21% of pace
Existing
2 / 8
New
0 / 2
Weekly · to date
31
of 68 total target · 46%
Slightly behind · 80% of pace
Existing
31 / 56
New
0 / 11
Monthly · August
43
of 300 total target · 14%
On pace · 111% of pace
Existing
31 / 250
New
12 / 50
Program · Aug + Sep
43
of 770 total target · 6%
On pace · 111% of pace
Existing
31 / 520
New
12 / 250
Each card shows the total against target, then the existing and new tracks each against their own target. Existing is the card partners, new is Khazna and Imarket.
Prices, cash in, and revenue per monthly cohort
Cash in is gross collected. Revenue is what healthtag keeps after user price and fees. Blended price is revenue divided by subs. Prices below are the list points, editable.
Cohort month
Subs
Cash in
Revenue kept
Blended price
July · card
182
24,187
21,470
118
August · card
31
5,979
4,154
134
Imarket · Aug cash offline est
12
1,800
1,800
150
Total to date
225
31,966
27,424
122
New subs by channel
Paid, completed subscriptions only. Free or pending users never count.
Channel
August so far
To date
Share
Uber
31
192
85%
Talabat
0
15
7%
EGBank
0
6
3%
imarket cash
12
12
5%
Takka
0
0
0%
Teleperformance
0
0
0%
SuperPay
0
0
0%
Khazna next week
0
0
0%
Khazna goes live next week and will read zero until then.
Daily trend
Paid new subs per day, Jul 1 to today.
Concentration and the new track. Uber is 85% of subs to date. New partnerships now sit at 12 of the 50 August target, all from Imarket cash, with Khazna live next week to close the rest. Imarket is offline cash, so its revenue is estimated at the annual price, not booked in Kibana.
Marketing (B2C direct)
Media buyer Sawi · Target metric: same month ratio equal to 1 · Channel HEALTH_TAG
Daily · today
12
new subs acquired
ratio settles monthly
Weekly · ratio
1.09
target 1.00 · 109%
On pace
Monthly · August
1.09
target 1.00 · 109%
On pace
Program · Aug + Sep
1.09
target 1.00 · 109%
On pace
Spend (manual, from the media buyer)
Ad spend is the only figure Kibana cannot give. It is read from the media buyer's Google Sheet, summing the entered days of each month tab. August plan is 90,000, September plan 150,000. Values below are actual spend to date and are editable.
Monthly performance
All subscribers who subscribed that month, total not just same month. Total revenue is subscription revenue kept plus their service margin that month. Ratio is total revenue over spend. Services are prepaid, so a floor.
Month
Regs
Subs
Yearly
Monthly
Sub rev
Blended
Svc margin
Total rev
Spend
Ratio
June
5,498
240
118
122
35,688
149
5,115
40,803
30,000
1.36
July
5,788
312
169
143
55,170
177
7,350
62,520
73,238
0.85
August
569
46
25
21
8,200
178
810
9,010
8,240
1.09
Services margin is month 0 only, so recent months keep growing as their tail lands. Prev month joiners were acquired by earlier spend, so the ratio reads slightly generous.
Daily performance
August only, scoped to the users who subscribed in August. Every column, subs, services by category, cash in and margin, comes from that cohort only. Services are prepaid, so a floor. Net is revenue kept minus spend.
Date
Subs
Yearly
Monthly
Sub rev
Services
Labs
Radiology
Clinics
Cash in
Svc margin
Revenue
Spend
Net
08-01
13
7
6
2,351
2
2
0
0
6,092
397
2,748
2,950
−202
08-02
10
6
4
1,923
3
3
0
0
4,144
145
2,068
2,590
−522
08-03
11
7
4
1,874
4
4
0
0
4,503
72
1,946
2,700
−754
08-04
12
5
7
2,053
3
3
0
0
7,394
195
2,248
—
—
August so far
46
25
21
8,201
12
12
0
0
22,133
809
9,010
8,240
+770
Daily acquisition trend
New HEALTH_TAG subs per day, Jul 1 to today.
Read this ratio as efficiency, not volume. It is the same month cohort value over spend. Ratio 1 means acquisition pays for itself inside the month. July landed near 0.85 at 73,238 spend, CAC about 235. Efficiency has fallen historically as spend rises, so prove ratio 1 at each spend step before adding budget.
CVM
Conversions against a held out control, with incremental cash and revenue · any period, any campaign
Period
From
To
Granularity
Money
Programme over time
Treatment rateControl rate
Incremental conversions
Every campaign, selected period
Click a row to break that campaign down below. Incremental money values the conversions the
campaign caused at what our own converters actually spend, which is the stable estimator at
these control sizes. Verdicts only appear at p below 0.05. Hover a money figure to see the
raw per person difference against control, which is unbiased but very noisy: one large
purchase inside Pending's 275 controls moves it by a quarter of a million EGP on its own.
Month by month, all campaigns
Same measure, one row per month. Use it to see whether the programme is
building or fading.
Breakdown
By content
By content and channel
By promo code redeemed
By entry cohort
By touch depth
A/B arms
Breakdowns are treatment side only and are not period filtered, because a
content variant or a cohort is a property of the send, not of the day the money landed. Use
them to compare variants against each other, and the table above for anything time based.
Strict same month cohort validated against June to the pound (164 subs, 7,033 service margin). All figures prepaid only and therefore a floor. Times in UTC. Built for Helmy, HealthTag.