HealthTag Demand Team Performance

Targets set by Helmy · Performance live from Kibana · Prepaid categories only, so service numbers are a floor

As of
Program window Aug to Sep 2026

Partnerships

Marketing

CVM

Partnerships

Owner Farhha · Metric: paid new subscriptions (completed, PAY only)

Each card shows the total against target, then the existing and new tracks each against their own target. Existing is the card partners, new is Khazna and Imarket.

Prices, cash in, and revenue per monthly cohort

Cash in is gross collected. Revenue is what healthtag keeps after user price and fees. Blended price is revenue divided by subs. Prices below are the list points, editable.

Annual price

Monthly price

Cohort month	Subs	Cash in	Revenue kept	Blended price

New subs by channel

Paid, completed subscriptions only. Free or pending users never count.

Channel	August so far	To date	Share

Khazna goes live next week and will read zero until then.

Daily trend

Paid new subs per day, Jul 1 to today.

Marketing (B2C direct)

Media buyer Sawi · Target metric: same month ratio equal to 1 · Channel HEALTH_TAG

Spend (manual, from the media buyer)

Ad spend is the only figure Kibana cannot give. It is read from the media buyer's Google Sheet, summing the entered days of each month tab. August plan is 90,000, September plan 150,000. Values below are actual spend to date and are editable.

July spend

August spend to date

September spend to date

Monthly performance

All subscribers who subscribed that month, total not just same month. Total revenue is subscription revenue kept plus their service margin that month. Ratio is total revenue over spend. Services are prepaid, so a floor.

Month	Regs	Subs	Yearly	Monthly	Sub rev	Blended	Svc margin	Total rev	Spend	Ratio

Services margin is month 0 only, so recent months keep growing as their tail lands. Prev month joiners were acquired by earlier spend, so the ratio reads slightly generous.

Daily performance

August only, scoped to the users who subscribed in August. Every column, subs, services by category, cash in and margin, comes from that cohort only. Services are prepaid, so a floor. Net is revenue kept minus spend.

Date	Subs	Yearly	Monthly	Sub rev	Services	Labs	Radiology	Clinics	Cash in	Svc margin	Revenue	Spend	Net

Daily acquisition trend

New HEALTH_TAG subs per day, Jul 1 to today.

CVM

Target metric: conversion rate per campaign

Campaign performance · August live

Every CVM campaign running in August, target versus performance. Conversion = a targeted mobile with a qualifying paid transaction, services or subscription. Lift = treatment rate minus the 15 percent control. Live Kibana, data through 04 Aug 2026, 00:56 Cairo.

Campaign	Status	Sent	Target	Conv	Rate	Lift pp	Cash floor
Pending V1	live · from Aug 1	885	245	12	1.36%	+1.36	5,858
Repeat V1	live	3,710	1,355	95	2.56%	-0.06	37,946
Activation V1	live	27,304	505	72	0.26%	+0.08	24,802
No Family V1	live	18,052	143	35	0.19%	+0.13	9,271
Win Back V1	live	25,718	121	21	0.08%	+0.08	9,867
Leads V1	live	60,839	113	9	0.01%	+0.01	4,013
One-and-Done V1	live	540	—	2	0.37%	+0.37	450
Win Back · Phase 2	starts Aug 4	17,414	lift test	—	—	—	—
Leads · Phase 2	starts Aug 4	124,658	lift test	—	—	—	—
Dormant · Phase 2	starts Aug 4	4,369	lift test	—	—	—	—
One-and-Done · Phase 2	pilot, starts Aug 4	660	silent pilot	—	—	—	—

Read this before the numbers. August just started, so counts are small and every figure is a floor, cash-category bookings are invisible in Kibana. Phase 2 wave one has not sent yet, it starts Aug 4, so its conversions are baseline organic behaviour and its lift is noise until the pushes land. Small controls make lift jumpy.

Content and conversions, per campaign

The exact push content behind each number.

Pending V1live · from Aug 1

Users with a stuck pending payment, nudged to complete it. Tracked from Aug 1.

Sent 885 · Conv 12 (1.36%) · Control 147 (0.00%) · Lift +1.36 pp · Cash floor 5,858 EGP

Repeat V1live

Active users pushed a concrete service offer, Vitamin D 240 بدل 1200 or Acculab free sugar and pressure, to drive another booking.

Sent 3,710 · Conv 95 (2.56%) · Control 800 (2.62%) · Lift -0.06 pp · Cash floor 37,946 EGP

Activation V1live

New subscribers who have not used the card, offer-led activation.

Sent 27,304 · Conv 72 (0.26%) · Control 4,891 (0.18%) · Lift +0.08 pp · Cash floor 24,802 EGP

No Family V1live

Subscribers with no family added, pushed to add up to 4 members.

Sent 18,052 · Conv 35 (0.19%) · Control 3,217 (0.06%) · Lift +0.13 pp · Cash floor 9,271 EGP

Win Back V1live

Churned subscribers, renew with code WB40, 40 percent off.

Sent 25,718 · Conv 21 (0.08%) · Control 4,533 (0.00%) · Lift +0.08 pp · Cash floor 9,867 EGP

Leads V1live

Registered never subscribed, value message, وفر حتى 70 percent.

Sent 60,839 · Conv 9 (0.01%) · Control 10,954 (0.01%) · Lift +0.01 pp · Cash floor 4,013 EGP

One-and-Done V1live

Users with exactly one visit, pushed a service offer to return.

Sent 540 · Conv 2 (0.37%) · Control 60 (0.00%) · Lift +0.37 pp · Cash floor 450 EGP

Win Back · Phase 2starts Aug 4

A/B on discount depth, home screen.
Arm A WB40: جدد اشتراك عيلتك بـ 180 بدل 300 · اشتراكك انتهى، جدد بكود WB40 وارجع استفيد من الخصومات.
Arm B REN50F: جدد اشتراك عيلتك بـ 150 بدل 300 · اشتراكك انتهى، جدد بكود REN50F وارجع استفيد من الخصومات.

Audience 17,414 held ready · Control 2,990 held out · Not sent yet, measurement starts Aug 4

Leads · Phase 2starts Aug 4

A/B discount vs value, home screen.
Arm A AUG40: اشتراكك بأقل من نص جنيه في اليوم · 180 بدل 300 للسنة بكود AUG40، ووفّر لحد 70% على خدماتك الطبية.
Arm B value: وفّر حتى 70% على خدماتك الطبية · خصومات توصل لـ 70% على التحاليل، الأشعة، العيادات والصيدليات لك ولعائلتك.

Audience 124,658 held ready · Control 22,102 held out · Not sent yet, measurement starts Aug 4

Dormant · Phase 2starts Aug 4

Active subscribers who never used the card. 4-touch usage sequence, home screen.
T1: شوف الأقرب ليك.
T2: دفعت اشتراكك، متسيبهوش من غير ما تستخدمه · فيتامين د في Royal Lab بـ 240 بدل 1200.
T3: ابدأ بخطوة مجانية · أي تحليل في Accu Lab وخد الضغط والسكر مجانًا.
T4 (2,803 solo): اشتراكك يكفي عيلتك كلها · ضيف لحد 4 أفراد من غير مصاريف إضافية.

Audience 4,369 held ready · Control 785 held out · Not sent yet, measurement starts Aug 4

One-and-Done · Phase 2pilot, starts Aug 4

Warm users, one visit. Single VITD push, watched not scored, pool too small.
تعبان طول الوقت؟ · اعرف مستوى فيتامين د في Royal Lab بـ 240 بدل 1200.

Audience 660 held ready · Control 103 held out · Not sent yet, measurement starts Aug 4